I follow a structured, collaborative approach to move from open-ended research to validated, production-ready solutions.
I surface problems and opportunities through stakeholder interviews, user research, and analytics — casting a wide net to understand context and constraints.
Artifacts: research notes, journey maps, analytics insights
I synthesize research into clear problem statements, prioritized user needs, and success criteria that align with business goals.
Artifacts: personas, problem statements, prioritized roadmap
I rapidly ideate, wireframe, and prototype multiple solutions, collaborating closely with PMs and engineers to test feasibility.
Artifacts: wireframes, interactive prototypes, design system updates
I validate solutions through usability testing and metrics, then hand off polished specs and work with engineering to ship and measure impact.
Artifacts: usability reports, final prototypes, implementation specs, success metrics